Castmagic is one of the most popular AI content tools for podcasters. PostLoom is built for creators who start with text rather than audio. If you're deciding between the two, this comparison will clarify which tool fits your workflow — and save you $20–$250/month in the process.
The real question is where your content starts. Text → PostLoom. Audio → Castmagic. Both → PostLoom is 50% cheaper.
Castmagic is an AI tool primarily built for podcasters and audio content creators. You upload an audio or video recording, and it generates a large set of content assets from the transcript — show notes, blog posts, social media posts, email newsletters, key quotes, chapter summaries, and more. Castmagic's pitch is "40+ assets from every episode."
It's powerful for podcast-heavy workflows but expensive — starting at $39/month for just 160 minutes of audio processing per month. Its core limitation: it requires audio or video input. You cannot paste a blog post URL or PDF and get platform-ready social posts.
PostLoom takes any text-based content — a URL, pasted text, PDF document, or YouTube video transcript — and generates 7 platform-specific posts simultaneously: X (Twitter) thread, LinkedIn post, Instagram caption, Facebook post, email newsletter, YouTube description, and TikTok caption. Starting at $19/month, with a genuine free plan (5 repurposes/month, no card required).
PostLoom also handles audio file upload on Pro plans via AI transcription, so podcasters can get their 7 social posts from an episode without needing a separate tool.
| Plan | PostLoom | Castmagic |
|---|---|---|
| Free | ✓ 5 repurposes/month | ✓ 3 uploads only |
| Starter | $19/month — 25 repurposes | $39/month — 160 min audio |
| Mid tier | $49/month — unlimited | $99/month — 500 min audio |
| Agency | $99/month | $295/month |
| Feature | PostLoom | Castmagic |
|---|---|---|
| URL → social posts | ✓ | ✗ |
| Text paste → social posts | ✓ | ✗ |
| PDF upload → social posts | ✓ paid plans | ✗ |
| Audio upload → social posts | ✓ Pro plan | ✓ Core feature |
| YouTube transcript repurposing | ✓ paid plans | ✗ |
| All 7 platforms simultaneously | ✓ | Varies by template |
| Brand voice memory | ✓ Pro plans | ✓ |
| Edit outputs in-app | ✓ | ✓ |
| Show notes generation | ✓ via repurpose | ✓ dedicated feature |
| 40+ content asset types | ✗ — 7 platforms | ✓ |
| RSS auto-processing | ✗ | ✓ |
| Zapier integration | ✗ | ✓ |
| No setup required | ✓ | ✓ |
| Starter price | $19/month | $39/month |
If you're a serious podcaster publishing weekly, Castmagic has real advantages. Its RSS integration means new episodes are automatically processed — you don't have to manually upload each one. It generates a broader set of content assets (40+) including things like key quotes, chapter markers, and speaker identification. It also integrates with Zapier for workflow automation.
The trade-off: you pay $99–$295/month and you're locked into audio-first workflows. If you also write blog posts or share articles, you'll need a second tool for text-based repurposing.
Castmagic is a premium podcast production tool. PostLoom is a fast, affordable repurposing tool for anyone who creates content in any format. For most creators — bloggers, marketers, business owners, and even many podcasters — PostLoom does the core job at a significantly lower price with zero setup. Start with the free plan and see if it fits your workflow before committing to either tool's paid tier.
5 repurposes per month on the free plan. Handles URLs, text, PDFs, YouTube, and audio files.
Start repurposing free →